Rooted & Seen - Issue 10 | 2025
ISSUE 10 ⋄ 2025

ROOTED & SEEN

VISIBILITY THAT SUSTAINS YOU,
SYSTEMS THAT SCALE WITH YOU.
Jillian Thomas - Rooted & Seen
Investment Guide

THE VISIBILITY ECOSYSTEM

And Runs When You're Offline

How coaches are getting $0.95 Lead

(without a funnel)

SYSTEMS THAT DON'T NEED YOU TO "SHOW UP EVERY DAY"

IN THIS ISSUE

02

Letter from Jillian

A personal note on building visibility that feels like you
03

The 4-Phase Method

The transformation we walk through together
04

Real Client Results

Real results. Real humans. Real systems.
05

Your Questions Answered

Common concerns & what to expect
06

Game Plan Call + Investment

What to bring and how to prepare
02
LETTER

Letter From Jillian

Jillian Thomas
"Done is beautiful. Especially when it's from the heart."

Hi friend,

If you're reading this, it's because something in you knows: you're ready to be seen — not just for what you do, but for who you are.

For so many coaches and creatives, visibility has become a source of exhaustion instead of expression. You're posting, writing, creating… but still wondering: why doesn't it feel like it's working?

That's exactly why I created Rooted & Seen — to help purpose-led founders like you grow in a way that feels sustainable, data-backed, and deeply human.

This isn't about forcing yourself to "show up more." It's about building a visibility ecosystem that works even when you're offline.

Because you deserve a business that grows while you rest.

Let's get you rooted — and seen.

With love + strategy,

Jillian

03
METHOD

The Rooted & Seen Method

The Visibility Ecosystem That Works While You Rest

"You don't need a 40-page funnel. You need one kind email that says, 'I can help.'"

If you've ever felt like you're doing everything right — posting, emailing, showing up — and still not seeing consistent leads…

It's not because you're not consistent.

It's because your system isn't connected.

THE 4-PHASE VISIBILITY ECOSYSTEM

Clear Path To Visibility That Converts, Not Just Attracts

PHASE 1: FOUNDATION

Simplify + Stabilize

We start with what's already working. We'll audit your visibility strategy for key pieces and stabilize your visibility so leads can find you, without a funnel overhaul.

PHASE 2: VALIDATION

Test + Refine

We use simple tools (like low dollar ads + low-ticket offers) to validate what's resonating. You'll stop guessing what to post or promote and start reading the data with ease.

PHASE 3: SYSTEMIZATION

Automate + Amplify

Next, we take what worked + build it into a self-sustaining system. This is where nurturing, tagging, sequencing, and retargeting come in, without needing a big tech stack.

PHASE 4: GROWTH

Scale + Sustain

With your foundations rooted and your systems humming, we now focus on sustainable scale, whether that's more calls, mid/high-ticket offers, or team-ready SOPs.

The Rooted & Seen Method is a 4-phase ecosystem designed for people-first founders who want to grow sustainably — without the burnout, guesswork, or "bro-marketing" energy.

03.5
PROGRAM

Inside Rooted & Seen: The Complete Program

Visibility that sustains you. Systems that scale with you.

Rooted & Seen is a 6-month virtual program with Weekly Strategy Labs and private daily support for purpose-driven coaches looking to build a visibility engine that runs without their constant presence.

Who This Is For

It's for busy, booked-out coaches, consultants, and service providers who have clients and income — but feel like their marketing system is held together with duct tape and hope.

Rooted & Seen is built for people-first founders who want to grow sustainably, without the burnout, guesswork, or "bro-marketing" energy.

You're the right fit if you:

  • Have a proven offer, but not enough people are seeing it consistently
  • Are doing "all the things" (content, ads, email) but nothing feels connected
  • Have a VA, team, or tools — but still feel like the bottleneck
  • Want to stop rebuilding from scratch every launch

How It Works

You start with an Ecosystem Mapping Call where we audit your current visibility system, identify conversion gaps, and map your 3-month ecosystem plan. Before the call, you'll share details about your business and audience so I can tailor your strategy from day one.

From there, you move through the 4-Phase Visibility Ecosystem:

Build It: Lay your foundation — your freebie, landing page, and welcome sequence
Test It: Run low-dollar ads and start reading your data
Automate It: Connect your content, emails, and ads into one system
Scale It: Optimize what's working and expand your reach

What You Get

📞

Weekly Strategy Labs

Live calls for decisions, not theory. Bring your content, funnels, or ads and we'll break them down together.

💬

Daily Async Support

Private community on Skool (not a noisy Facebook group). I read and reply to every message.

📚

The Classroom + Strategic Playbooks

Step-by-step curriculum organized by phase, so you always know what to do next.

🌿

The Greenhouse

Your resource hub: templates, swipe files, AI prompts, email sequences, and $5/day Meta ad frameworks.

🆘

15-Minute SOS Tech Support

When you hit a wall, get unstuck fast.

Why Rooted & Seen Exists

For too many coaches, visibility has become a source of exhaustion instead of expression.

You're posting, writing, creating — but it still doesn't feel like it's working. That's not a you problem. That's a system problem.

Rooted & Seen was built on one core belief: most visibility problems are clarity problems, not consistency problems.

This program exists to help you:

  • Replace hustle with systems that run without you
  • Stop rebuilding from scratch every launch
  • Build a visibility engine that flexes with your energy — not against it

When Do I Get Access?

You get full access from day one.

Upon enrollment, you will automatically receive access to the Rooted & Seen main hub. This hub is hosted on Skool and contains the community tab, the classroom, and calendar events.

Your first steps upon joining:

  1. Set up your Kick-Off Call with Jillian
  2. Fill out your Intake Form (used to create your content and positioning strategies)

Investment

Rooted & Seen is a 6-month program designed to build your visibility system. The investment includes $2,000 in bonuses, Weekly Strategy Labs, and private daily support.

Pay in Full

$4,000

one-time payment

  • You save $800
  • Onboarding fee is waived
  • Best if you want momentum now and can pay upfront

Monthly Payment Plan

$1,000

today (covers onboarding + grants full access)

Then 6 monthly payments of $700
  • Best if you want momentum now
  • Need to split the investment

Policy & Disclaimer

  • All sales are final. No refunds, returns, or exchanges will be provided for any reason.
  • If you choose a payment plan, you are committing to all agreed-upon payments regardless of your level of participation.
  • No Up-Sells: The stated price covers the full 6 months of high-touch strategic support, labs, and tools.

Keep in Mind: Potential Extra Costs

While Rooted & Seen provides the strategy and frameworks, running your visibility engine may require additional investment:

Software: You'll need an email service provider (ESP). Providers like MailerLite or Kit offer free tiers, though paid plans may be required for automation workflows. You'll also need a payment collector (Stripe or PayPal), which is typically free to set up.
Advertising Budget: The program encourages running low-pressure $5/day Meta ads to warm up your audience and test ideas quickly. This budget is necessary for getting data and leads.

Results may vary and are not guaranteed. Your success depends on your effort, education, business model, and market forces. While I can't promise revenue, clients typically begin seeing clarity, consistency, and leads within the first month.

Book Your Game Plan Call

Want to discuss your current visibility in more detail? Book a free call.

On this complimentary call, we'll:

  • Audit your current visibility system
  • Identify your biggest conversion gaps
  • Map a 3-month ecosystem plan that fits your life

You'll leave with clarity, next steps, and momentum — regardless of whether you decide to move forward with the program.

Book Your Game Plan Call → 🪴
04
STORIES

Client Success Stories

Real results. Real humans. Real systems.

coach [two] - The Workover

coach [two]

Executive Coach + Leader

"My Meta ads are converting like crazy — 81% of people who click become leads! My open rate went from ZERO to 31% and my click-through is at 17%."

Before:

When Coach [Two] joined, they were starting completely from scratch — a brand-new account, no email list, no ads running, and no lead magnet in place.

Their coaching practice had grown almost entirely through word-of-mouth referrals, but they wanted a visibility system that could bring in consistent, qualified leads — even when they weren't actively networking.

Without any digital foundations set up yet, everything felt daunting: where to begin, what to build first, and how to know if it was working. They wanted clarity, automation, and a data-backed strategy that honored their thoughtful, people-first approach — not just another marketing checklist.

After:

  • Fixed domain + DNS issues → 31% open rate and 17% click-through
  • Built Meta lead form and ran first lead magnet campaign
  • Achieved $0.95 cost per lead with 81% form conversion
  • Developed a warm audience visibility strategy
  • Building first 'hands-off' evergreen low-ticket offer
$0
Cost Per Lead
0%
Form-to-lead conversion
0%
Email open rate
Peggy W.

Peggy W.

Coach for Purpose-Led Professionals

"When I first started running the ad, not even three weeks into the program, I was at 216 subscribers. Now, I've got over 500 people signed up for the freebie, and I've spent less than $300 total (at only $5/day)."

Before:

Peggy was sharing meaningful insights through her newsletter, but her list wasn't growing, and the freebies she had weren't really engaging. She knew she needed a real system to attract new people, nurture them, and guide them toward coaching. Before working with Jillian, her marketing felt scattered: no ad strategy, no segmentation, and no automation. Just a lot of manual effort and guesswork.

After:

  • Gained 216 new subscribers in under 3 weeks through her first Meta ad funnel
  • Launched a $33 reflection call to convert freebie leads into paying clients
  • Segmented her email list by behavior to build deeper connection
  • Built custom retargeting audiences using Meta data and engagement
  • Wrote and automated her welcome email before launching ads
0
New subscribers in under 3 weeks
$0
Low-Ticket Offer Launched
05
FAQ

Common Concerns & Real Stories

"You're not behind. You're exactly on time — and we're starting now."
Q

"I've tried visibility strategies before. What makes this any different?"

Click to flip

You're not broken. The system was.

This isn't another template or hustle-heavy tactic. This is about creating a visibility rhythm built around your message, your energy, and your values, with structure and support that actually fits your life.

Q

"I'm exhausted. I don't want to be 'on' all the time anymore."

Click to flip

Perfect, because you won't have to be.

This is about repurposing, automating, and simplifying what's already in you, not demanding more from you. You'll build a system that works while you rest, so you're not burning out just to stay visible.

Q

"I need money coming in. I can't spend 6 months in setup mode."

Click to flip

While I can't promise revenue, I typically see my students build 'cash now' traction in the first 30 days.

This isn't theory, it's implementation support. Most clients begin seeing clarity, consistency, and leads within the first month.

Q

"I'm not sure what to sell right now, or how to sell without access to me."

Click to flip

That's incredibly common. And it's solvable.

We'll look at what you already have, what lights you up, and what's scalable, then design a path that removes the constant-access drain.

Q

"I want to, but I honestly don't know if I can afford this right now."

Click to flip

That's real. And it's okay to feel that way.

Many clients have felt this tension. That's exactly why we offer flexible payment options, and why the first step is always clarity. This isn't just an investment in strategy, it's in sustainability.

Q

"What if I fall off again?"

Click to flip

Then this is where you need to be.

This isn't about trying harder, it's about building smarter. We create systems that keep going even when life gets life-y. You'll be supported weekly and asynchronously. No shame. Just rhythm.

Q

"I don't want to manage tech. Will I be supported?"

Click to flip

Yes, and you're not expected to figure it all out on your own.

You'll get walkthroughs, plug-and-play systems, async support, tech SOS 1:1's with me, and the ability to loop in a VA or team member if you have one.

"Your people don't need you to be perfect. They just need you to be findable."
06
CALL

Book Your Game Plan Call

"You don't need to have it all figured out — that's what this call is for."

On your Rooted & Seen Game Plan Call, we'll:

  • ✓ Audit your current visibility system
  • ✓ Identify your biggest conversion gaps
  • ✓ Map a 3-month ecosystem plan that fits your life

What to bring:

  • → Your current offers or ideas
  • → Where you feel stuck or guessing
  • → A willingness to co-create

Leave with clarity, next steps, and momentum — whether we work together or not.

Book Your Game Plan Call Now →
🪴

Final Note From Jillian

You don't need a bigger audience.
You need a more connected one.

You don't need to hustle harder.
You need systems that breathe with you.

And you don't need to prove yourself.
You need to be findable.

The world is already looking for someone like you.

Let's make sure they can see you.

→ Book Your Rooted & Seen Game Plan Call

Your visibility, reimagined.

JILLIAN THOMAS & CO

Visibility that sustains you. Systems that scale with you.